Research Quotes
Research serves to make building stones out of stumbling blocks. - Arthur D. Little
Research is subordinated (not to a long-term social benefit) but to an immediate commercial profit. Currently, disease (not health) is one of the major sources of profit for the pharmaceutical industry, and the doctors are willing agents of those profits. - Walter Modell
Research is the process of going up alleys to see if they are blind. - Marston Bates
What is research, but a blind date with knowledge. - William Henry
If you steal from one author it's plagiarism; if you steal from many it's research. - Wilson Mizner
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past. - William 'Bill' Bernbach
If we knew what we were doing, it wouldn't be called research, would it? - Albert Einstein
I am interested in physical medicine because my father was. I am interested in medical research because I believe in it. I am interested in arthritis because I have it. - Bernard Mannes Baruch
To be sure, nothing is more important to the integrity of the universities than a rigorously enforced divorce from war-oriented research and all connected enterprises. - Hannah Arendt
We don't ask research to do what it was never meant to do, and that is to get an idea. - William 'Bill' Bernbach
When you take stuff from one writer it's plagiarism; but when you take it from many writers, it's research. - Wilson Mizner
Copy from one, it's plagiarism; copy from two, it's research. - Wilson Mizner
I assert that the cosmic religious experience is the strongest and the noblest driving force behind scientific research. - Albert Einstein
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.-David Ogilvy
Basic research is what I'm doing when I don't know what I'm doing.-Wernher von Braun
Quality means doing it right when no one is looking.-Henry Ford
The first day of spring is one thing, and the first spring day is another. The difference between them is sometimes as great as a month.-Henry Van Dyke
A library is thought in cold storage.-Herbert Samuel
Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work.-Robert Orben
Research is what I'm doing when I don't know what I'm doing.-Wernher Von Braun
Do not put your faith in what statistics say until you have carefully considered what they do not say.-William W. Watt
Any genuine philosophy leads to action and from action back again to wonder, to the enduring fact of mystery.-Henry Miller
We can be absolutely certain only about things we do not understand.-Eric Hoffer
The human body has two ears and one mouth. To be good at persuading or selling, you must learn to use those natural devices in proportion. Listen twice as much as you talk and you'll succeed in persuading others nearly every time.-Tom Hopkins
Most of the change we think we see in life is due to truths being in and out of favour.-Robert Frost
Changing the way we measure things is vital. So is decompartmentalising society - making sure that economics and politics are not divorced from other crucial areas of life.-David Attenborough
Facts are stubborn, but statistics are more pliable.-Mark Twain
Opinion is that exercise of the human will which helps us to make a decision without information.-John Erskine
Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party.-Jimmy Buffett
Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not.-William James
Every legend, moreover, contains its residuum of truth, and the root function of language is to control the universe by describing it.-James A. Baldwin
The key to accepting responsibility for your life is to accept the fact that your choices, every one of them, are leading you inexorably to either success or failure, however you define those terms.-Neal Boortz
The essence of our effort to see that every child has a chance must be to assure each an equal opportunity, not to become equal, but to become different - to realize whatever unique potential of body, mind and spirit he or she possesses.-John Fischer
The best way to predict the future is to invent it.-Alan Kay
The only way to discover the limits of the possible is to go beyond them into the impossible.-Arthur C. Clarke
Somewhere, something incredible is waiting to be known.- Carl Sagan
You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.-Naguib Mahfouz
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.- David Ogilvy
First get your facts; then you can distort them at your leisure.-Mark Twain
Most people, sometime in their lives, stumble across truth. And most jump up, brush themselves off, and hurry on about their business as if nothing had happened.-Sir Winston Churchill
Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.- Michael P. Ryan
A coincidence is a trend we have decided not to take seriously.-Philip Slater
Growth is a greater mystery than death. All of us can understand failure, we all contain failure and death within us, but not even the successful man can begin to describe the impalpable elations and apprehensions of growth.-Norman Mailer
It takes a lot of imagination to be realistic, because reality is so much more than we imagine.-Alpha Dog Lo
Research is the process of going up alleys to see if they are blind.-Marston Bates
Advertising did not invent the products or services which called forth jobs, nor inspire the pioneering courage that built factories and machinery to produce them. What advertising did was to stimulate ambition and desire - the craving to process, which is the strongest incentive to produce. To satisfy this craving the factory was impelled to turn itself into a growing factory; and then, by the pressure of mass demand, into many factories. Mass production made possible mass economies, reflected in declining prices, until the product that began as the luxury of the rich became the possession of every family that was willing to work.-Bruce Barton
Every path to a new understanding begins in confusion.-Mason Cooley
Labour was the first price, the original purchase - money that was paid for all things. It was not by gold or by silver, but by labour, that all wealth of the world was originally purchased.-Adam Smith
I don't like giving names to generations. It's like trying to read the song title on a record that's spinning.-Ian Williams
I know quite certainly that I have no special gift. Curiosity, obsession and dogged endurance have brought me my ideas.-Albert Einstein
Growth for the sake of growth is the ideology of the cancer cell.-Edward Abbey
I must have a prodigious quantity of mind; it takes me as much as a week, sometimes, to make it up.-Mark Twain
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.-David Ogilvy
"The way to do research is to attack the facts at the point of greatest astonishment.-Celia Green
I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center.-Kurt Vonnegut
There are a terrible lot of lies going about the world, and the worst of it is that half of them are true.-Winston Churchill
Take a black, Venda-speaking man living in the Limpopo region, and a black, Xhosa-speaking man living in the Eastern Cape. They can't communicate, they have different backgrounds, different cultures. But if we work according to the race demographic, they're both just black men. This is a flawed approach - 77% of our population is black. How can all 77% be exactly the same? It's impossible.-Paul Haupt
Women are not afraid to stop and ask for help, so they will demand more, in terms of customer touch points, from any product, service or marketing campaign. If you incorporate the higher information-delivery and customer service standards of women into the development of your product or service, or its web site, you are bound to give men a bit more than they even thought to ask for.- Andrea Learned
Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.- Michael P. Ryan
U.S. consumers and industry dispose of enough aluminum to rebuild the commercial air fleet every three months; enough iron and steel to continuously supply all automakers; enough glass to fill New York's World Trade Center every two weeks.- Unknown